ALZA guide ยท August 2026
What a local customer checks before they call you
The short sequence most people run through before they pick up the phone.
Most people do not decide to call a business in one moment. They run a short sequence, usually on a phone, usually in under two minutes. If any step in that sequence comes up empty, they move to the next business in the list.
The sequence
It is almost always the same four checks, in the same order.
- Does this business do the specific thing I need?
- Does it serve the area I am in?
- Do other people say it went well?
- How much effort is it to get in touch?
Why websites lose people here
A site can look expensive and still fail all four. Broad taglines answer none of them. A services page written as a list of nouns answers the first one badly. A contact form buried below a long story answers the last one worst of all.
Answer the first question above the fold
Name the specific service and the specific area in the first sentence a visitor reads. Not clever. Specific.
Put proof next to the claim
Reviews, real work and clear detail belong close to whatever you are asking someone to believe, not on a separate page they will never open.
What to change this week
Open your own site on a phone, start a timer, and try to answer all four questions in ninety seconds. Whatever you could not answer is the next thing to fix.
Tell us about your business if you want a second set of eyes on it.